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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
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A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
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Are generics buyers deal-prone? : on a relationship between generics purchase and deal-proneness
Kono, Ken - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10001020321
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Behavioral biases in marketing
Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 449-477
Persistent link: https://www.econbiz.de/10012290965