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Wu, Yao; Nambisan, Satish; Xiao, Jinghua; Xie, Kang - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 429-459

Persistent link: https://www.econbiz.de/10013199119

Claudy, Marius C.; Garcia, Rosanna; O’Driscoll, Aidan - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 528-544

Persistent link: https://www.econbiz.de/10011306300

Fritz, William; Hadi, Rhonda; Stephen, Andrew - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 503-529

Persistent link: https://www.econbiz.de/10014251232

Hildebrand, Christian; Schlager, Tobias - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 291-307

Persistent link: https://www.econbiz.de/10012022579

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393

Persistent link: https://www.econbiz.de/10012107007

Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878

Persistent link: https://www.econbiz.de/10012107337

Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288

Persistent link: https://www.econbiz.de/10011658080

Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 375-394

Persistent link: https://www.econbiz.de/10011287121

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695