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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"E-commerce"
~subject:"Marketingmanagement"
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Marketing : a behavioural anal...
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E-commerce
Marketingmanagement
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
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Social Web
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Social web
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Online retailing
24
Online-Handel
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United States
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Dienstleistungsqualität
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Online-Marketing
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Marketing management
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Viral marketing
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Virales Marketing
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Electronic Commerce
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Werbewirkung
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Theorie
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Kukar-Kinney, Monika
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Mu, Jifeng
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
201
Journal of business research : JBR
131
Journal of internet commerce
57
Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
49
Asia Pacific journal of marketing and logistics
45
Journal of retailing
43
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing communications
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Information systems research : ISR
37
Journal of marketing
37
Psychology & marketing
37
Cogent business & management
35
International journal of retail & distribution management
35
International journal of business information systems : IJBIS
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of product & brand management
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
SpringerLink / Bücher
28
Electronic commerce research and applications
27
European journal of marketing : EJM
27
Journal of management information systems : JMIS
27
Journal of marketing management : MM
26
The international review of retail, distribution and consumer research
26
Journal of fashion marketing and management
24
International journal of consumer studies
23
Journal of electronic commerce research : JECR
23
Marketing intelligence & planning
23
The journal of brand management : an international journal
23
Business horizons
22
International journal of electronic commerce : IJEC
22
The journal of consumer marketing
22
Springer eBook Collection
21
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ECONIS (ZBW)
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1
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Li, Chunyu
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
Saved in:
5
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
6
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
7
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
8
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
9
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
10
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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