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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
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Consumer brand relationships : an investigation of two alternative models
Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
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Commitment to a friend, a service provider, or a service company : are they distictions worth making?
Jones, Tim; Taylor, Shirley F.; Bansal, Harvir S. - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10003800575
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming; Hsu, Maxwell K.; Liu, Sandra S. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
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Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany; Fisher, Robert J. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
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Service-dominant logic : continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003679216