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Consumer participation in the informal economy
McCrohan, Kevin F. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10001062774
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Consumer's attitudes toward lawyers with regard to advertising professional services
Hite, Robert E. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 321-339
Persistent link: https://www.econbiz.de/10001020254
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Shopping orientation segmentation of the elderly consumer
Lumpkin, James R. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
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Involvement: its measurement for retail store research
Arora, Raj - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 229-241
Persistent link: https://www.econbiz.de/10001020260
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Single and multiple person household shoppers : a focus on grocery store selection criteria and grocery shopping attitudes and behavior
Ezell, Hazel F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 171-187
Persistent link: https://www.econbiz.de/10001020275
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Family decision making decision dominance structure analysis : an extension
Cosenza, Robert M. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 91-103
Persistent link: https://www.econbiz.de/10001020319
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Consumer response to design variations in pay-what-you-want pricing
Christopher, Ranjit M.; Machado, Fernando S. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 879-898
Persistent link: https://www.econbiz.de/10012107340
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Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288
Persistent link: https://www.econbiz.de/10011658080