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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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The utility of item response modeling in marketing research
Raykov, Tenko; Calantone, Roger J. - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 337-360
Persistent link: https://www.econbiz.de/10010383819
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When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
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How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
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The impact of customer satisfaction on CEO bonuses
O'Connell, Vincent; O’Sullivan, Don - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 828-845
Persistent link: https://www.econbiz.de/10010218000
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Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
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Patterns and performance outcomes of innovation orientation
Stock-Homburg, Ruth; Zacharias, Nicolas Andy - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 870-888
Persistent link: https://www.econbiz.de/10010218002
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Worth waiting for : increasing satisfaction by making consumers wait
Giebelhausen, Michael D.; Robinson, Stacey G.; Cronin, J. J. - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10010218003
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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Transparent pricing : theory, tests, and implications for marketing practice
Carter, Robert E.; Curry, David J. - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 759-774
Persistent link: https://www.econbiz.de/10008779086