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Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?
Chai, Junwu; Li, Hengyu; Yan, Wei; Li, Youwei - In: Journal of the Operational Research Society 72 (2021) 9, pp. 2046-2058
Persistent link: https://www.econbiz.de/10012624792
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Selling vertically differentiated products under one channel or two? : a quality segmentation model for differentiated distribution channels
Chai, Junwu; Yan, Wei; Li, Youwei; Palmer, Mark; Huang, … - In: Journal of the Operational Research Society 71 (2020) 8, pp. 1180-1198
Persistent link: https://www.econbiz.de/10012264551