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~isPartOf:"Journal of world business : JWB"
~isPartOf:"Working paper"
~person:"Puck, Jonas"
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Journal of world business : JWB
Working paper
International business review : the official journal of the European International Business Academy
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Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
König, Andreas
;
Fehn, Angela
;
Puck, Jonas
; …
- In:
Journal of world business : JWB
52
(
2017
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10011647641
Saved in:
2
Bridging the language gap in multinational companies : language strategies and the notion of company-speak
Aichhorn, Nathalie
;
Puck, Jonas
- In:
Journal of world business : JWB
52
(
2017
)
3
,
pp. 386-403
Persistent link: https://www.econbiz.de/10011702016
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