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Looking through the marketing lens : my journey so far ...

Kumar, V. - 2011

Persistent link: https://www.econbiz.de/10009270384

Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase

Baik, Alicia; Venkatesan, Rajkumar; Farris, Paul W. - 2014

Persistent link: https://www.econbiz.de/10010424904

Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit

Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 369-394). 2012

Persistent link: https://www.econbiz.de/10009316691

Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit

Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 409-430). 2006

Persistent link: https://www.econbiz.de/10003323699

Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit

Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 375-397). 2008

Persistent link: https://www.econbiz.de/10003744951

Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit

Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 349-376). 2016

Persistent link: https://www.econbiz.de/10011408740

Looking through the marketing lens : my journey so far ...

Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

Persistent link: https://www.econbiz.de/10009957654

Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and...

Persistent link: https://www.econbiz.de/10012662887

Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021 - First edition

Persistent link: https://www.econbiz.de/10012642937