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~isPartOf:"Legends in consumer behavior"
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Consumer behaviour
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Legends in consumer behavior
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of Consumer Research
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of marketing research : JMR
6
Journal of marketing
4
Brands and brand management : contemporary research perspectives
3
Journal of marketing research
3
Handbook of consumer psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
2
Journal of Consumer Psychology
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of the Association for Consumer Research : JACR
2
MSI reports : working paper series
2
Rutgers business review
2
The Routledge companion to identity and consumption
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AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Brand meaning management
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Business Ethics, the Environment & Responsibility
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Business ethics, the environment & responsibility
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Handbook of brand relationships
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Marketing and consumer psychology series
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Marketing letters : a journal of research in marketing
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Measuring and managing brands
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Psychology & marketing
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Report / Marketing Science Institute
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The journal of product & brand management
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Working Papers / College of Business, University of Texas-San Antonio
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Working Series in marketing research
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Working series in marketing research
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Consumer information processing : marketing applications
Bettman, James R.
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Keller, Kevin Lane
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John, Deborah Roedder
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2016
Persistent link: https://www.econbiz.de/10011446058
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