Brand Concept Maps: A Methodology for Identifying Brand Association Networks
| Year of publication: |
2006
|
|---|---|
| Authors: | John, Deborah Roedder ; Loken, Barbara ; Kim, Kyeongheui ; Monga, Alokparna Basu |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 4, p. 549-563
|