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Leveraging consumer behavior and psychology in the digital economy
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Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
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Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
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(pp. 153-171)
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2020
Persistent link: https://www.econbiz.de/10012242903
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Proactive and responsive export market orientation behaviours, antecedents, and firm performance : a qualitative study on exporting SMEs
Asmat Nizam Abdul Talib
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Ili-Salsabila Abd-Razak
- In:
Leveraging consumer behavior and psychology in the …
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(pp. 191-204)
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2020
Persistent link: https://www.econbiz.de/10012244191
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