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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~language:"deu"
~person:"Kranz, Marcel"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Schriften zu Marketing und Management
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Arbeitspapier / Marketing-Centrum Münster ; McKinsey & Company
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Harvard-Business-Manager : das Wissen der Besten
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Die Markenidentität zum Leben erwecken : interner Markenaufbau durch Mitarbeiterqualifikation
Kranz, Marcel
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2008
Persistent link: https://www.econbiz.de/10009665207
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