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Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Wang, Lei
;
Gunasti, Kunter
;
Shankar, Ramesh
;
Pancras, Joseph
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1987-2011
Persistent link: https://www.econbiz.de/10012404015
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