Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Lei Wang, Kunter Gunasti, Ramesh Shankar, Joseph Pancras, Ram Gopal
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Lei ; Gunasti, Kunter ; Shankar, Ramesh ; Pancras, Joseph ; Gopal, Ram |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 44.2020, 4, p. 1987-2011
|
| Subject: | Gamification | word-of-mouth | badge | competence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Social Web | Social web | Wahrnehmung | Perception | Kompetenz | Competence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2020/13726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012404015