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Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming; Zhang, Yuchi; Zeng, Fue; Qu, Zhe - In: MIS quarterly 44 (2020) 2, pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
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Social influence, competition, and free riding : examining seller interactions within an online social network
Huang, He; Huang, Yan; Yan, Zhijun; Zhang, Han - In: MIS quarterly 46 (2022) 3, pp. 1817-1832
Persistent link: https://www.econbiz.de/10013555400
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Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: MIS quarterly 45 (2021) 3, pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
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Motivating user-generated content : the unintended consequences of incentive thresholds
He, Liuyi; Luo, Jifeng; Tang, Yisong; Wu, Zhiyan; Zhang, Han - In: MIS quarterly 47 (2023) 3, pp. 1015-1044
Persistent link: https://www.econbiz.de/10014422568