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Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
Canback, Staffan; D'Agnese, Frank - Volkswirtschaftliche Fakultät, … - 2007
dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …
Persistent link: https://www.econbiz.de/10005836441
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Marketing and the law: defending single color trademarks
Keating, Byron W.; Coltman, Tim - Volkswirtschaftliche Fakultät, … - 2008
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
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A model of university choice: an exploratory approach
Raposo, Mário; Alves, Helena - Volkswirtschaftliche Fakultät, … - 2007
potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …
Persistent link: https://www.econbiz.de/10005260336