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According to an article in 2008 issue of The Globe titled “Newly Introduced Alcohol Marketing Strategies: Thai … image of life success and friendship" (Newly Introduced Alcohol Marketing Strategies: Thai Experience). Consumers of … when delivering the product to a new market. Unique promotions and marketing strategies must be considered as the …
Persistent link: https://www.econbiz.de/10011260477
Although most authors speak about some parts of Strategic Marketing, here is included a list of definitions of the term … MARKETING or MARKETING STRATEGY and its evolution through the years. …
Persistent link: https://www.econbiz.de/10011112475
Artcava is a micro-company highly innovative in the field of sparkling wine made in Catalonia (Cava). Still the company does not takes off. It is not fully profitable due to several facts. The goal of the paper is to explore its business model from an strategic perspective Artcava es una...
Persistent link: https://www.econbiz.de/10011112895