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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van; Verhoef, Peter C. - In: MSI reports : working paper series (2007) 1, pp. 27-50
Persistent link: https://www.econbiz.de/10003605771
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Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van; Verhoef, Peter C. - In: MSI reports : working paper series (2007) 1, pp. 27-50
Persistent link: https://www.econbiz.de/10009893483
Cover Image
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H. - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10009893503
Cover Image
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H.; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10009893547