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A combined approach for segment-specific analysis of market basket data
Boztuǧ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2007) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10009893479
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A multistep approach to derive targeted category promotions
Breugelmans, Els; Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2010) 4, pp. 141-186
Persistent link: https://www.econbiz.de/10009893564
Cover Image
A multistep approach to derive targeted category promotions
Breugelmans, Els; Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2010) 4, pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
Cover Image
A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2007) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10003605835