Although in practice it is commonly found that there are several antecedents relevant to a particular problem, only one specific event represents its real cause. Analysis of the potential causes and the identification of the single cause that ultimately relates to the problem are the crux of...

Elaborates on specific realities of the construction environment, and of management and operations of growing construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in the sector, and illuminates the areas of “misfit”...