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Purpose – The purpose of this paper is to examine the influence of consumers’ perceptions of convenience retailer innovativeness on their perceived value (PV) and store patronage intentions (PIs). Design/methodology/approach – A three-step PCRI-PV-PI model that integrates perceived...
Persistent link: https://www.econbiz.de/10014935914
Purpose – The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach – Case...
Persistent link: https://www.econbiz.de/10014935157