It is essential for a firm to create and capture value to justify its existence in competitive settings. In this context, first mover advantages in an emerging economy constitute an important topic of research in management because the order of entry of a firm to a new market influences its...

Purpose – The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study. Design/methodology/approach – Research papers were collected on...

Purpose To understand how customer engagement has been researched in the last decade, the purpose of this paper is to provide a systematic review of customer engagement research in the existing literature, derive a comprehensive definition of customer engagement and summarize few important and...