Pressures have increased for both profit and non‐profit organisations to become “innovative organisations”. This study has revealed the grounded theory of perpetual challenging as a process for enhancing organisational creativity. Perpetual challenging refers to the ways through which...

This paper is a grounded theory study of how a recently merged bank remodelled its relationships with its smaller corporate clients. The bank redesigned its relationships with these clients in three main ways by supporting, terminating or neglecting. In the post‐merger aftermath there is only...