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Micro marketing and big data analytics : an information system for destination marketing management
Fesenmaier, Daniel R.; Bharadwaj, Neeraj; Stienmetz, Jason - In: Management science in hospitality and tourism : theory, …, (pp. 63-84). 2017
Persistent link: https://www.econbiz.de/10011518835
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Destination attractiveness based on supply and demand evaluations
Formica, Sandro; Uysal, Muzaffer - In: Management science in hospitality and tourism : theory, …, (pp. 221-249). 2017
Persistent link: https://www.econbiz.de/10011518928
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Overbooking research in the lodging industry : from origins in airlines to what lies ahead
Krawczyk, Matthew; Webb, Timothy; Schwartz, Zvi; Uysal, … - In: Management science in hospitality and tourism : theory, …, (pp. 251-267). 2017
Persistent link: https://www.econbiz.de/10011518931
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Evaluating forecasting performance : accuracy measures and their application in hospitality
Koupriouchina, Larissa; Rest, Jean-Pierre van der; … - In: Management science in hospitality and tourism : theory, …, (pp. 269-303). 2017
Persistent link: https://www.econbiz.de/10011518934