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Marketing empowerment and exclusion in the information age
Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
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Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming; Finn, Adam - In: Marketing intelligence & planning 31 (2013) 6, pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron; Griffin, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
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The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia; Cavalheiro, Rita - In: The journal of brand management : an international journal 29 (2022) 1, pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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How do e-stores grow their market share?
Klepek, Martin; Kvíčala, Daniel - In: Marketing intelligence & planning 40 (2022) 8, pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
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The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983