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The dark side of the pharmaceutical industry
Skandrani, Hamida; Sghaier, Malek - In: Marketing intelligence & planning 34 (2016) 7, pp. 905-926
Persistent link: https://www.econbiz.de/10011623887
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite; Bove, Liliana L. - In: Marketing intelligence & planning 34 (2016) 7, pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Marketing culture and business performance : re-examination of Webster's marketing culture measurement scale
Al-Mohammad, Samer; Akroush, Mamoun; Odetallah, … - In: Marketing intelligence & planning 32 (2014) 7, pp. 794-822
Persistent link: https://www.econbiz.de/10010423286
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Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.; Thompson, Scott A.; Lounsbury, John W. - In: Marketing intelligence & planning 33 (2015) 3, pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
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Charity donation : intentions and behaviour
Kashif, Muhammad; Syamsulang Sarifuddin; Azizah Hassan - In: Marketing intelligence & planning 33 (2015) 1, pp. 90-102
Persistent link: https://www.econbiz.de/10010528566
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The effect of marketing communication on business relationship loyalty
Hänninen, Nora; Karjalouto, Heikki - In: Marketing intelligence & planning 35 (2017) 4, pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
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Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 784-803
Persistent link: https://www.econbiz.de/10011447612