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~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Beziehungsmarketing
Brand image
Relationship marketing
105
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
27
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Internet marketing
21
Online-Marketing
21
Customer satisfaction
20
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20
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Social web
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Markenimage
17
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14
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10
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Online retailing
9
Online-Handel
9
Supplier relationship management
9
Brand loyalty
8
Marketing management
8
Marketingmanagement
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Confidence
7
E-commerce
7
Vertrauen
7
Beschwerdemanagement
6
Complaint management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer value
6
Electronic Commerce
6
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Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bala, Pradip Kumar
2
Bang, Nguyen
2
Behera, Rajat Kumar
2
Casidy, Riza
2
Hollebeek, Linda D.
2
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2
Mysen, Tore
2
Rana, Nripendra P.
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Barari, Mojtaba
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
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1
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1
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1
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1
Cambra-Fierro, Jesus
1
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1
Cawsey, Timothy
1
Chalmeta, Ricardo
1
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Marketing intelligence & planning
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
255
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
105
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1
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
2
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
Saved in:
3
The effect of customer orientation on frontline employees job outcomes in a new public management context
Rod, Michel
;
Ashill, Nicholas J.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 600-624
Persistent link: https://www.econbiz.de/10008651751
Saved in:
4
Implementation relationship marketing: supermarkets' perspectives
Whyatt, Georgina
;
Koschek, Ralph
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 582-599
Persistent link: https://www.econbiz.de/10008651752
Saved in:
5
Causes and outcomes of satisfaction in business relationships
Mysen, Tore
;
Svensson, Göran
;
Payan, Janice M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009156913
Saved in:
6
A new conceptualization of salesperson's customer orientation : propositions and implications
Singh, Ramendra
;
Koshy, Abraham
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009508090
Saved in:
7
Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene
;
Weinstein, Art
;
Abratt, Russell
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
Saved in:
8
Voyage of marketing thought from a barter system to a customer centric one
Kaur, Gurjeet
;
Sharma, R. D.
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 567-614
Persistent link: https://www.econbiz.de/10009526336
Saved in:
9
The adoption of techno-relationship innovations : a framework for electronic customer relationship management
Sophonthummapharn, Kittipong
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 380-412
Persistent link: https://www.econbiz.de/10009526361
Saved in:
10
Relationship marketing research (1994 - 2006) : an academic literature review and classification
Das, Kallol
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 326-363
Persistent link: https://www.econbiz.de/10009526366
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