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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos; Athanasopoulou, Pinelopi - In: Marketing intelligence & planning 35 (2017) 6, pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing intelligence & planning 35 (2017) 7, pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo; Augusto, Mário Gomes; Lisboa, … - In: Marketing intelligence & planning 33 (2015) 6, pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691