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~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Mobile application"
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Markenimage
Mobile application
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8
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Mobile Anwendung
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5
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5
Mobile business
5
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Alasker, Thamir Hamad
1
Arli, Denni
1
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1
Das, Manish
1
Dobre, Costinel
1
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1
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Naghi, Remus
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Naser Valaei
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Preda, Gheorghe
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Rehman, Mehak
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Sajad Rezaei
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Marketing intelligence & planning
Journal of retailing and consumer services
44
Journal of business research : JBR
33
Technological forecasting & social change : an international journal
21
International journal of networking and virtual organisations : IJNVO
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of business information systems : IJBIS
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
HMD : Praxis der Wirtschaftsinformatik
11
Electronic commerce research
9
Information systems and e-business management : ISeB
9
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of hospitality management
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of management information systems : JMIS
7
Psychology & marketing
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
Information economics and policy : IEP
6
International journal of production economics
6
Journal of electronic commerce research : JECR
6
Journal of marketing
6
Journal of marketing communications
6
Management information systems : mis quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Decision support systems : DSS ; the international journal
5
Information technology and management
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of information technology and management : IJITM
5
Journal of education for business
5
Service business
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
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ECONIS (ZBW)
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1
Crafting experiential value via smartphone apps channel
Sajad Rezaei
;
Naser Valaei
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
4
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
5
Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.
;
Elsotouhy, Mohamed M.
;
Alasker, …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
Saved in:
6
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
7
Exploring the privacy concerns of smartphone app users : a qualitative approach
Maseeh, Haroon Iqbal
;
Nahar, Shamsun
;
Jebarajakirthy, …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 945-969
Persistent link: https://www.econbiz.de/10014381226
Saved in:
8
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
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