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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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eWOM, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Sahin, Pinar - In: Marketing intelligence & planning 34 (2016) 5, pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
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Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag - In: Marketing intelligence & planning 35 (2017) 4, pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Marketing intelligence & planning 35 (2017) 4, pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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Consumer responses to covert advertising in social media
Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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The viral marketing metaphor explored through Vegemite
Beverland, Michael; Dobele, Angela; Farrelly, Francis - In: Marketing intelligence & planning 33 (2015) 5, pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen - In: Marketing intelligence & planning 33 (2015) 6, pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546