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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Janssen, Denise M."
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Advertisement model body size
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Janssen, Denise M.
Paas, Leonard J.
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Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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