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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
6
MERCATI E COMPETITIVITÀ
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Psychology & marketing
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Impulse versus opportunistic purchasing during a grocery shopping experience
Massara, Francesco
;
Melara, Robert D.
;
Liu, Sandra S.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 361-372
Persistent link: https://www.econbiz.de/10010439169
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