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Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
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How consumers use product reviews in the purchase decision process
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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Social utility and fashion behavior
MacIntyre, Shelby H. - In: Marketing letters : a journal of research in marketing 3 (1992) 4, pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
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Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
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Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin; Sung, Yongjun; Drumwright, Minette E. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie; Dawar, Niraj - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.; Nenkov, Gergana Y. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 323-336
Persistent link: https://www.econbiz.de/10011486548