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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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The data creativity nexus : shaping the future of marketing in the age of artificial intelligence
Hoffmann, Alexander
;
Kanbach, Dominik K.
;
Wykes-Sneyd, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
6
,
pp. 14-20
Persistent link: https://www.econbiz.de/10014419621
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