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Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 73-92

Persistent link: https://www.econbiz.de/10011437605

Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 128-141

Persistent link: https://www.econbiz.de/10011437698

Kappe, Eelco; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 915-933

Persistent link: https://www.econbiz.de/10011617439

Cai, C. Jeffrey; Raju, Jagmohan Singh - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 743-755

Persistent link: https://www.econbiz.de/10011584711

Shamir, Noam - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 70-88

Persistent link: https://www.econbiz.de/10011645771

Nishida, Mitsukuni - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 20-38

Persistent link: https://www.econbiz.de/10010497619

Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998

Persistent link: https://www.econbiz.de/10011791436

Qian, Yi; Gong, Qiang; Chen, Yuxin - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 522-538

Persistent link: https://www.econbiz.de/10011313065

Godes, David; Ofek, Elie; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 20-35

Persistent link: https://www.econbiz.de/10003858476

Dukes, Anthony J.; Geylani, Tansev; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 309-319

Persistent link: https://www.econbiz.de/10003843325