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The dissociation between monetary assessment and predicted utility
Amir, On; Ariely, Dan; Carmon, Ziv - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1055-1064
Persistent link: https://www.econbiz.de/10003791790
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Prerelease buzz evolution patterns and new product performance
Xiong, Guiyang; Bharadwaj, Sundar - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10010370706
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Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas; Gilbride, Timothy J.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
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Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak - In: Marketing science : the marketing journal of the … 10 (1991) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.; Roberts, John H.; Hardie, Bruce G S. - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
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Investigating consumer purchase behavior in related technology product categories
Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
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The sound of silence : observational learning in the US kidney market
Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 315-335
Persistent link: https://www.econbiz.de/10003969793