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~isPartOf:"Marketing theory"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Marketing
92
Inter-firm cooperation
51
Unternehmenskooperation
51
Lieferantenmanagement
36
Supplier relationship management
36
Marketing management
31
Marketingmanagement
31
Business network
21
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21
B-to-B-Marketing
20
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20
Business-to-business marketing
20
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15
Consumer behaviour
13
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12
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marketing
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20
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Betts-Outland, Harriette
2
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1
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1
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1
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1
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1
Feng, Shanfei
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1
Freyman, Julien de
1
Gardan, Julien
1
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Grönroos, Christian
1
Gupta, Samir
1
Holbrook, Morris B.
1
Huang, Guei-Hua
1
Ilkkonen, Rami
1
Johnson-Busbin, Julie
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Karjaluoto, Heikki
1
Kelly-Holmes, Helen
1
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Makkonen, Hannu
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Mayberry, Robert
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Mustomen, Nora
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1
O'Malley, Lisa
1
Patterson, Maurice
1
Pereira, Rita Cassia
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Ritala, Paavo
1
Saarenketo, Sami
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Sainio, Liisa-Maija
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Salojärvi, Hanna
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Sharma, Neeru
1
Tadajewski, Mark
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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Marketing theory
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of business research : JBR
22
Journal of business-to-business marketing
9
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
7
Cogent business & management
5
Journal of modelling in management
5
Argumenta oeconomica
4
Business horizons
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Die Bank
3
International journal of hospitality management
3
Journal of customer behaviour
3
Journal of historical research in marketing
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of product & brand management
3
The journal of services marketing
3
The marketing review
3
The service industries journal
3
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
California management review
2
Central European business review : CEBR
2
Electronic markets : the international journal on networked business
2
Expert journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information technology and management
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of business and economics
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ECONIS (ZBW)
20
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1
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
2
Synergistic effect of technology and customer relationship orientations : consequences for market performance
Salojärvi, Hanna
;
Ritala, Paavo
;
Sainio, Liisa-Maija
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 511-520
Persistent link: https://www.econbiz.de/10011339907
Saved in:
3
The impact of customer knowledge and
marketing
dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
4
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
5
The foundations of relationship
marketing
: reciprocity and trade relations
Tadajewski, Mark
- In:
Marketing theory
9
(
2009
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
Saved in:
6
9th American
Marketing
Association Relationship
Marketing
Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
7
9th American
Marketing
Association Relationship
Marketing
Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
8
Marketing
as promise management : regaining customer management for
marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
9
"Relationship
marketing
" or is it "relationships in
marketing
"? : new opportunities and constraints
Ballantyne, David
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 320-321
Persistent link: https://www.econbiz.de/10009524518
Saved in:
10
Death of a metaphor: reviewing the "
marketing
as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
1
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