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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
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"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael - In: Marketing theory 15 (2015) 4, pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
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A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc - In: Marketing theory 16 (2016) 2, pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
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Agencing the digitalised marketer : exploring the boundary workers at the cross-road of (e)merging markets
Ryan, Annmarie; Stigzelius, Ingrid; Mejri, Olfa; … - In: Marketing theory 23 (2023) 3, pp. 463-487
Persistent link: https://www.econbiz.de/10014368298
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The value in de-emphasizing structure in liquidity
Eckhardt, Giana M.; Bardhi, Fleura - In: Marketing theory 20 (2020) 4, pp. 573-580
Persistent link: https://www.econbiz.de/10012391009
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios; Fitchett, James - In: Marketing theory 23 (2023) 1, pp. 119-140
Persistent link: https://www.econbiz.de/10014230881