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~isPartOf:"Markteintritts-Management : Probleme, Strategien, Erfahrungen"
~isPartOf:"Springer Texts in Business and Economics"
~person:"Wirtz, Bernd W."
~subject:"Media industries"
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
Springer Texts in Business and Economics
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Markteintritts- und Migrationsstrategien bei neuen Medien : theoretische und empirische Aspekte zu neueren strategischen Verhaltensweisen
Wirtz, Bernd W.
- In:
Markteintritts-Management : Probleme, Strategien, …
,
(pp. 239-254)
.
2000
Persistent link: https://www.econbiz.de/10001500665
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Media Management : Strategy, Business Models and Case Studies
Wirtz, Bernd W.
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2020
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2nd ed. 2020.
the
Internet
market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …
Persistent link: https://www.econbiz.de/10012399749
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