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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Koch, Eric C."
~type_genre:"Lehrbuch"
~type_genre:"Sammlung"
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
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2004
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9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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