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Models of buyer behavior
Faculty & research / Insead : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Innovation diffusion models of new product acceptance
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A critical examination of "adoption process" models of consumer behavior
Robertson, Thomas S.
- In:
Models of buyer behavior
,
(pp. 271-295)
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1974
Persistent link: https://www.econbiz.de/10002703770
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Group characteristics and aggregate innovative behavior : preliminary report
Robertson, Thomas S.
- In:
Models of buyer behavior
,
(pp. 310-326)
.
1974
Persistent link: https://www.econbiz.de/10002703798
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