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Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. We present results from a series of large scale field experiments done at eBay that were designed to measure the causal effectiveness of paid search...
Persistent link: https://www.econbiz.de/10013053144
This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late … different principles of product differentiation (PDs) played in segmenting this dynamic market. Our first PD measures the … these PDs played in contributing to transitory market power. In so doing, this paper attempts to account for the market …
Persistent link: https://www.econbiz.de/10013245713
particular industry, the California wine industry. In both a formal model and an empirical analysis, we examine the implications … of these motivations for market behavior. We find evidence that owners with strong non-financial motivations choose …
Persistent link: https://www.econbiz.de/10013224862
residential electricity market, we document evidence of consumer inertia. We estimate an econometric model of retail choice to …
Persistent link: https://www.econbiz.de/10013027257
, echoing effects found in the wholesale market by Lacetera, Pope and Sydnor (2012). Our results reveal that retail consumers … devote limited attention to evaluating vehicle mileage, and that this drives effects in the wholesale market. We estimate the …-level structural parameters using data from an intermediate market can give misleading results …
Persistent link: https://www.econbiz.de/10013225007
strategy and the evolution of market structure. If information weakens the pull of brand, then Internet retailing may grow less …
Persistent link: https://www.econbiz.de/10013244355
Data on sales of memory modules are used to explore several aspects of e-retail demand. There is a strong relationship between e-retail sales to a given state and sales tax rates that apply to purchases from online retailers. This suggests that there is substantial substitution between online...
Persistent link: https://www.econbiz.de/10012752281
brand or exit the market. Firms could target price discounts for each phase, either to encourage experimentation (pay …-to-switch), to retain customers (pay-to-stay), or to price-discriminate. We use market-level data on price, sales, in-store discounts …
Persistent link: https://www.econbiz.de/10013063292
This paper characterizes the effects of market size on the size distribution of establishments for thirteen retail …, and in four industries the dispersion of establishment sizes depends on market size. Models of competition in which … competition is tougher in larger markets can reproduce the positive effect of market size on establishments' average size …
Persistent link: https://www.econbiz.de/10013226157
In recent years, some English critics have claimed that Damien Hirst and his fellow young British artists have made London the new center of the advanced art world. As Hirst reaches the age of 40, this paper uses auction results to measure the importance of the YBAs compared to their American...
Persistent link: https://www.econbiz.de/10013252331