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The Effect of Word of Mouth on Sales : Online Book Reviews

Chevalier, Judith A.; Mayzlin, Dina - 2021

We examine the effect of consumer reviews on relative sales of books on Amazon.com and BarnesandNoble.com. We find that … 1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com, 2) an …

Persistent link: https://www.econbiz.de/10013237283

Discounts and Deadlines in Consumer Search

Coey, Dominic - 2016

We present a new equilibrium search model where consumers initially search among discount opportunities, but are willing to pay more as a deadline approaches, eventually turning to full-price sellers. The model predicts equilibrium price dispersion and rationalizes discount and full-price...

Persistent link: https://www.econbiz.de/10012997890

The Impact of Socioeconomic and Cultural Differences on Online Trade

Elfenbein, Daniel W. - 2019

We use U.S. eBay data to investigate how trade is influenced by differences in socioeconomic characteristics, tastes, and trust. States' similarity in cultural characteristics (ethnicity, religious affiliations, and political behavior) is predictive of online trade; cultural similarity similarly...

Persistent link: https://www.econbiz.de/10012863698

Rules of Thumb and Attention Elasticities : Evidence from Under- and Overreaction to Taxes

Morrison, William - 2019

This paper develops and implements a series of tests of costly attention models, in the context of consumer misreaction to opaque prices. We derive a series of predictions about how the sign and magnitude of misreaction varies with stakes. We then test and confirm these predictions in an...

Persistent link: https://www.econbiz.de/10012864145

Biased Sampling of Early Users and the Direction of Startup Innovation

Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2022

Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods...

Persistent link: https://www.econbiz.de/10014241447

The Limits of Reputation in Platform Markets : An Empirical Analysis and Field Experiment

Nosko, Chris - 2015

We argue that reputation mechanisms used by platform markets suffer from two problems. First, buyers may draw conclusions about the quality of the platform from single transactions, causing a reputational externality across sellers. Second, for a variety of reasons we discuss, reputations will...

Persistent link: https://www.econbiz.de/10013030621

The Evolution of Brand Preferences : Evidence from Consumer Migration

Bronnenberg, Bart J. - 2010

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …

Persistent link: https://www.econbiz.de/10013139281

Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century after the 1984 Waxman-Hatch Legislation

Berndt, Ernst R. - 2014

. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …

Persistent link: https://www.econbiz.de/10013069176

More Trusting, Less Trust? An Investigation of Early E-Commerce in China

Cai, Hongbin - 2013

Trust is vital for market development, but how can trust be enhanced in a marketplace? A common view is that more trusting may help to build trust, especially in less developed economies. In this paper, we argue that more trusting may lead to less trust. We set up a rational expectation model in...

Persistent link: https://www.econbiz.de/10013083391

The Economics of Internet Markets

Levin, Jonathan - 2014

The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data. I describe these changes and some of the economic theory that has been useful for thinking about...

Persistent link: https://www.econbiz.de/10013068482