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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

delivery. With this goal in mind, we conduct a large-scale, randomized experiment that includes more than 70,000 advertisers on …

Persistent link: https://www.econbiz.de/10015056091

The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials

Ho, Lisa Y.; Breza, Emily; Alsan, Marcella; Banerjee, … - National Bureau of Economic Research - 2022

COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...

Persistent link: https://www.econbiz.de/10013462667

The Effect of Deactivating Facebook and Instagram on Users' Emotional State

Allcott, Hunt - National Bureau of Economic Research - 2025

We estimate the effect of social media deactivation on users' emotional state in two large randomized experiments before the 2020 U.S. election. People who deactivated Facebook for the six weeks before the election reported a 0.060 standard deviation improvement in an index of happiness,...

Persistent link: https://www.econbiz.de/10015398149

Consumer Surveillance and Financial Fraud

Bian, Bo; Pagel, Michaela; Tang, Huan - National Bureau of Economic Research - 2023

Companies near constantly surveil their customers to collect, analyze, and profit from their private information. A prevailing concern is that the market for private data and security breaches expose consumers to financial fraud. In this study, we exploit Apple's App Tracking Transparency (ATT)...

Persistent link: https://www.econbiz.de/10014372449

The Effectiveness of Digital Interventions on COVID-19 Attitudes and Beliefs

Athey, Susan; Grabarz, Kristen; Luca, Michael; … - National Bureau of Economic Research - 2022

During the course of the COVID-19 pandemic, a common strategy for public health organizations around the world has been to launch interventions via advertising campaigns on social media. Despite this ubiquity, little has been known about their average effectiveness. We conduct a large-scale...

Persistent link: https://www.econbiz.de/10013334490

Online Business Models, Digital Ads, and User Welfare

Acemoglu, Daron; Huttenlocher, Daniel P.; Ozdaglar, … - National Bureau of Economic Research - 2024

We present a model where social media platforms offer plans that intermix entertaining content with digital advertising ("ads"). Users derive utility from entertainment and learn about their valuation for a product from ads. While some users are fully rational, others naïvely perceive digital...

Persistent link: https://www.econbiz.de/10015094859

Digital Advertising and Market Structure : Implications for Privacy Regulation

Deisenroth, Daniel; Manjeer, Utsav; Sohail, Zarak; … - National Bureau of Economic Research - 2024

experiment that limited the use of consumer data. Leveraging data from all U.S. advertisers on Meta combined with offline …

Persistent link: https://www.econbiz.de/10014635689

Consumer Heterogeneity and Paid Search Effectiveness : A Large Scale Field Experiment

Blake, Tom - 2014

Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. We present results from a series of large scale field experiments done at eBay that were designed to measure the causal effectiveness of paid search...

Persistent link: https://www.econbiz.de/10012458494

Measuring the Effects of Advertising : The Digital Frontier

Lewis, Randall - 2013

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and researchers to measure true causal effects of...

Persistent link: https://www.econbiz.de/10012459143

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

Dai, Weijia; Kim, Hyunjin; Luca, Michael - National Bureau of Economic Research - 2023

field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of … for three months. The scale of the experiment gives us a unique opportunity to assess the heterogeneity in advertising … those with more reviews and higher pre-experiment organic traffic …

Persistent link: https://www.econbiz.de/10014226122