Narrow search
Showing 1 - 3 of 3
Cover Image
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519134
Cover Image
The impact of corporate sustainability performance on advertising efficiency
Weinmayer, Karl; Garaus, Marion; Wagner, Udo - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 175-209
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519168
Cover Image
Special issue on predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel (ed.); Paetz, Friederike (ed.); Wagner, Udo (ed.) - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519198