Predicting and optimizing marketing performance in dynamic markets
Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel
| Year of publication: |
2024
|
|---|---|
| Authors: | Guhl, Daniel ; Paetz, Friederike ; Wagner, Udo ; Wedel, Michel |
| Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 1436-6304, ZDB-ID 1467029-X. - Vol. 46.2024, 1, p. 1-27
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| Subject: | Analytical methods | Data analysis | Dynamic markets | Marketing/OR interface | Marketing | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s00291-024-00755-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519134