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Optimal contract-sizing in online display advertising for publishers with regret considerations
Ahmed, Md. Tanveer; Kwon, Changhyun - In: Omega : the international journal of management science 42 (2014), pp. 201-212
Persistent link: https://www.econbiz.de/10010205832
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Pricing contracts and planning stochastic resources in brand display advertising
Shen, Yuelin - In: Omega : the international journal of management science 81 (2018), pp. 183-194
Persistent link: https://www.econbiz.de/10011906915
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How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
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Dynamic allocation of display advertising impressions in dual sales channels
Zhao, Yuxuan; Li, Xiangyong; Luo, Lan - In: Omega : the international journal of management science 131 (2025), pp. 1-22
Persistent link: https://www.econbiz.de/10015406661
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Targeted advertising by asymmetric firms
Zhang, Jianqiang; He, Xiuli - In: Omega : the international journal of management science 89 (2019), pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
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Scheduling online advertisements to maximize revenue under variable display frequency
Deane, Jason; Agarwal, Anurag - In: Omega : the international journal of management science 40 (2012) 5, pp. 562-570
Persistent link: https://www.econbiz.de/10009511178
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The empirical analysis of the N-bilateral optimized combinatorial auction model
Choi, Jin-ho; Chang, Yong Sik; Han, Ingoo - In: Omega : the international journal of management science 37 (2009) 2, pp. 482-493
Persistent link: https://www.econbiz.de/10003794285
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Unraveling quantity discounts
Schotanus, Fredo; Telgen, Jan; Boer, Luitzen de - In: Omega : the international journal of management science 37 (2009) 3, pp. 510-521
Persistent link: https://www.econbiz.de/10003794537
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Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe; Grosfeld-Nir, Abraham - In: Omega : the international journal of management science 36 (2008) 3, pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
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Manufacturer encroachment with advertising
Zhang, Jianqiang; Cao, Qingning; He, Xiuli - In: Omega : the international journal of management science 91 (2020), pp. 1-18
Persistent link: https://www.econbiz.de/10012151698