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Operations research
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Research Papers / Graduate School of Business, Stanford University
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Management Science
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Journal of marketing
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Long range planning : LRP ; international journal of strategic management
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MSI reports : working paper series
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Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
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Does marketing need reform? : fresh perspectives on the future
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Entscheidungshilfen im Marketing
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Graduate School of Business, Stanford University, Research Paper
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Handbook of marketing strategy
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A model for managing a family-planning system
Urban, Glen L.
- In:
Operations research
22
(
1974
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10002943405
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A normative methodology for modeling consumer response to innovation
Hauser, John R.
;
Urban, Glen L.
- In:
Operations research
25
(
1977
)
4
,
pp. 579-619
Persistent link: https://www.econbiz.de/10003573137
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