A normative methodology for modeling consumer response to innovation
John R. Hauser; Glen L. Urban
| Year of publication: |
1977
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|---|---|
| Authors: | Hauser, John R. ; Urban, Glen L. |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 25.1977, 4, p. 579-619
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| Subject: | Produkt | Neues Produkt | Wirtschaftliche Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003573137